In this episode, we interview Obi Asika - Co-Founder of Afro Nation, the world's largest Afrobeats festival.
Included in this masterclass:
How to position your festival to stand out in a saturated market
The driving factors behind Afro Nation festival’s success
Tips on creating true brand loyalty in the festival industry
MASTERCLASSES FOR PRO EXPERIENCE CREATORS
Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more.
Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.
Afro Nation's Obi Asika on Standing Out from the Crowd in a Saturated Festival Market
In this episode, we interview the Founder of the world's largest afrobeats festival, Afro Nation.
Hospitality's Co-Owner Josh Robinson on How to Scale a Global Events Business
Recorded live at ADE, we interviewed Co-Founder of the iconic drum and bass institution Hospitality.
Award-Winning Rapper and Creative Director Wretch 32 on Unlocking Creativity
Stay tuned for more.
Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise -
Easol is the dream platform they wanted for
their own experience business putting creators
back in control.
Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.
Mem, Head of Brand, Event Horizon/Afro Nation
Easol makes our marketing more agile
"Our old platform didn’t give us any say on how we wanted to manage our marketing or control our data. With Easol, that’s in our hand and the choices are endless - we’ve barely scratched the surface of what we can do with that power."
Charlie, Head of Finance, Meadows In The Mountains
With Easol we sold out accommodation in 24 hours
"We've sold more tickets, accommodation options and extra experiences, and as a result achieved significantly more revenue with Easol than any other platform in the 10 year history of our festival."
Suzi, Head Of Commercial, Secret Garden Party
Easol’s intuitive and easy to use
"It's incredibly helpful to be able to see everything and to be able to provide a better customer experience when everything's in one place."
Marjana, Founder, Oasis: Into The Wild
The Easol team do an amazing job of being accommodating
“Even with the subscription fee, the customer service I get from the Easol team is extremely valuable to us."
Kyle, Director, Mako Moco
Easol will help us dominate just about any marketplace
“Having our systems integrated, having everyone trained in the same software in one spot, having all the information, the inventories, and on and on all together - it's where we dreamed about being years ago."
Luke, Founder, El Dorado
Easol made us feel like their most precious client
“The team were really attentive when we were building our website- it was very easy to get a response, with a quick turnaround.”