EPISODE 08

Primavera, Untitled Group, Nyege Nyege, Colour Factory, AVA Festival | The art of event curation

This masterclass, recorded live earlier this year at The British Library as part of the AVA London conference, is all about the art of event curation. 

Experience creators have an almost endless range of curatorial choices they can make, whether that be through the talent they book or the way they design the stage, how they cultivate and protect their community, down to how security is trained and briefed to manage the crowd. With ‘exceptional’ experiences these choices are meticulously considered and intentional.

Easol’s Co-Founder Lisa Simpson hosted a group of five leading festival and music industry creators, to explore what it takes to curate truly exceptional experiences. Together, they covered a lot of ground - from how to take risks with your musical programming, through to the role of visual arts at your experience, marketing to Gen Z, and much more. 

On this masterclass we’re joined by;

  • Filippo Palermo, Co-Founder at Australia’s Untitled Group, which produces some of the Southern Hemisphere’s most exciting festivals and events brands, from Beyond The Valley to Pitch Music & Arts

  • Derek Debru, Co-Founder at Uganda’s Nyege Nyege Festival, a platform for East Africa’s electronic music community

  • Pau Cristoful, International Booking Agent at Primavera Sound, NITSA and Mutek in Barcelona, and one of the most passionate music-lovers you could ever hope to meet

  • Nathanael Williams, Co-Owner of London venues Colour Factory, Moko and Jumbi, three spaces that exist to serve their vibrant local communities each in different ways

  • Sarah McBriar, the founder of AVA Festival, an event that has been a rite of passage for a generation of festival goers in Northern Ireland over the last decade

LISTEN ON SPOTIFY Discover Easol

WHAT’S INSIDE SEASON 01: FESTIVALS

01/09

EPISODE 01

Afro Nation's Obi Asika on Standing Out from the Crowd in a Saturated Festival Market

In this episode, we interview the Founder of the world's largest afrobeats festival, Afro Nation.

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EPISODE 02

Award-Winning Rapper and Creative Director Wretch 32 on Unlocking Creativity

We sat down with the rap legend and author for a masterclass on harnessing your creativity. 

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EPISODE 03

Hospitality's Co-Owner Josh Robinson on How to Scale a Global Events Business

Recorded live at ADE, we interviewed Co-Founder of the iconic drum and bass institution Hospitality.

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EPISODE 04

Envision's Co-Founder Josh Wendel on How To Build A Truly Sustainable Festival

We interviewed the person behind Costa Rica's Envision, the greenest festival on the planet.

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EPISODE 05

Rise's Jamie Thomson and Lizzi Pepper deliver Tactics for Marketing Your Festival 365 Days A Year

We break down marketing strategies with the team behind music and snowsports festival Rise. 

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EPISODE 06

Wanderlust, Netflix, Bonnaroo: Heather Story on executing world-class experiences

We sat with Heather to explore the art and science behind great event production. 

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EPISODE 07

Disco Donnie's James Estopinal Jr. on the up's and downs of a career at the forefront of EDM

We spoke with a legend of the scene on his journey, from setbacks to successes.  

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EPISODE 08

Primavera, Untitled Group, Nyege Nyege, AVA Festival and Colour Factory on the art of event curation

We explore what it takes to curate truly exceptional experiences at The British Library for AVA London. 

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EPISODE 09

Dulcie Horn delivers her Tactics for growing your business with social-first storytelling

We unpack high-level content strategy with an agency founder and festival expert.

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Creators in Session Illustration AMP

MASTERCLASSES FOR PRO EXPERIENCE CREATORS

MASTERCLASSES FOR PRO EXPERIENCE CREATORS CREATORS IN SESSION

Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more. 

Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.

BY CREATORS, 
FOR CREATORS

Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise - 
Easol is the dream platform they wanted for 
their own experience business putting creators 
back in control.

Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.

01/06

Mem, Head of Brand, Event Horizon/Afro Nation

Easol makes our marketing more agile

"Our old platform didn’t give us any say on how we wanted to manage our marketing or control our data. With Easol, that’s in our hand and the choices are endless - we’ve barely scratched the surface of what we can do with that power."

Charlie, Head of Finance, Meadows In The Mountains

With Easol we sold out accommodation in 24 hours

"We've sold more tickets, accommodation options and extra experiences, and as a result achieved significantly more revenue with Easol than any other platform in the 10 year history of our festival."

Suzi, Head Of Commercial, Secret Garden Party

Easol’s intuitive and easy to use

"It's incredibly helpful to be able to see everything and to be able to provide a better customer experience when everything's in one place."

Marjana, Founder, Oasis: Into The Wild

The Easol team do an amazing job of being accommodating

“Even with the subscription fee, the customer service I get from the Easol team is extremely valuable to us."

Kyle, Director, Mako Moco

Easol will help us dominate just about any marketplace

“Having our systems integrated, having everyone trained in the same software in one spot, having all the information, the inventories, and on and on all together - it's where we dreamed about being years ago."

Luke, Founder, El Dorado

Easol made us feel like their most precious client

“The team were really attentive when we were building our website- it was very easy to get a response, with a quick turnaround.”

DISCOVER THE NEW WAY TO SELL FESTIVALS

Book a call with one of our Experience Experts to learn more about how selling on Easol can level up your sales, brand and customer experience.

Book a demo