EPISODE 10
In 2024, brand partnerships are everywhere - you’ll see them in your favourite films, on your social media feeds and of course at our experiences.
In a constantly changing economic environment, brand partnership revenue has even now become the primary source of income for some experience creators. This support however, doesn’t come easily - and what brands request in return, can often in fact leave experience creators feeling shortchanged.
Today’s guests, Sam Blenkinsopp and Natalia Christina - Co-Founder of Trippin and Managing Director of their creative agency All Corners, break out their playbook for building authentic brand partnerships with our Co-Founder Lisa Simpson.
Trippin has grown from a Facebook group for travel recommendations started by Sam and his Co-Founders Kesang and Yasmin, into a global content-platform powered by a diverse community of cultural pioneers and taste-makers sharing their local recommendations. Brand attention soon naturally flowed, and the platform went on to collaborate with the likes of Nike, Adidas, Versace, Tate Modern and the V&A, eventually leading them to set up their own creative agency, All Corners.
Included in this masterclass:
How to select the right brand partner for your experience
Assessing what value you hold in this space as a creator
Why brands are attracted to experiences with history and legacy
The key to a successful creative partnership
MASTERCLASSES FOR PRO EXPERIENCE CREATORS
Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more.
Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.
Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise -
Easol is the dream platform they wanted for
their own experience business putting creators
back in control.
Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.
Book a call with one of our Experience Experts to learn more about how selling on Easol can level up your sales, brand and customer experience.
