EPISODE 09
This tactics session focuses on unlocking the power of storytelling in your content strategy. A follow up from our episode with Rise Festival on marketing your experience 365 days a year, here we go deeper on how you can use social-first storytelling as a tool to nurture your community, build trust around your brand and grow your business.
Our guest, Dulcie Horn has spent the last 10 plus years mastering this skill and is now working to super-charge the content strategies for world-leading experiences such as Glastonbury, Boomtown and Southport Weekender with her own content agency Chuffed Digital. As Dulcie says to her clients, “If you bring people together in real life, we can help you keep that party going in the digital space, 365 days a year.”
Included in this masterclass:
How to define your content pillars and build them into your sales funnel
What you can do you to uplift your community through your storytelling
Why chasing likes doesn’t add value to your business
The keys to putting together an elite team for content capture at your experience
MASTERCLASSES FOR PRO EXPERIENCE CREATORS
Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more.
Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.
Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise -
Easol is the dream platform they wanted for
their own experience business putting creators
back in control.
Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.
Book a call with one of our Experience Experts to learn more about how selling on Easol can level up your sales, brand and customer experience.