EPISODE 06
In this masterclass, we spoke with experience creator’, Heather Story. From her early career days managing amphitheatres through to key roles behind the scenes at iconic American festival Bonnaroo and wellness pioneers Wanderlust, Heather is an expert in the careful balance of art and science that is event production.
Now managing the high-tech operation behind Netflix’s live Squid Game experience in Los Angeles, Heather’s career is a lesson in what it means to consistently pursue excellence. A leader and inspiration to her friends and peers, it was a pleasure to hear her philosophy and playbook for creating and executing world-class experiences.
Included in this masterclass:
The key considerations behind producing high-quality experiences and events
How to build and manage a killer production team
What you can do to find hidden revenue streams in your experience
The importance of play in high-stress situations
MASTERCLASSES FOR PRO EXPERIENCE CREATORS
Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more.
Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.
Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise -
Easol is the dream platform they wanted for
their own experience business putting creators
back in control.
Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.
Book a call with one of our Experience Experts to learn more about how selling on Easol can level up your sales, brand and customer experience.