Our first ever ‘Tactics’ episode comes courtesy of Jamie Thomson and Lizzi Pepper, Festival Director and Head Of Operations at Rise Festival. The music and snowsports festival started in 2014 by Easol’s Co-Founders Ben and Lisa Simpson with their partner Will Habergham, attracts thousands to the French resort of Les Deux Alpes every December.
Marketing the event comes laden with challenges, from the time of year it takes place through to the hurdle of convincing many first time-skiers to book a ski holiday, but the resourceful team at Rise have converted these difficulties into an asset. Here they share their tactics for bucking seasonality, and marketing your festival 365 days a year.
Included in this masterclass:
How Rise Festival hacked their sales cycle
How you can plan to capture killer content at your event
Why using marketing personas isn’t always the best strategy
How you can turn your fans into your biggest asset
MASTERCLASSES FOR PRO EXPERIENCE CREATORS
Launched in September 2023, Creators in Session is a masterclass series designed to support and inspire experience creators and entrepreneurs within festivals, sports, adventure, wellness and more.
Expect fireside talks with the world’s most inspiring innovators, events to meet and connect with fellow experience creators, and expert masterclasses on everything from next generation marketing to monetisation and building teams.
Afro Nation's Obi Asika on Standing Out from the Crowd in a Saturated Festival Market
In this episode, we interview the Founder of the world's largest afrobeats festival, Afro Nation.
Hospitality's Co-Owner Josh Robinson on How to Scale a Global Events Business
Recorded live at ADE, we interviewed Co-Founder of the iconic drum and bass institution Hospitality.
Award-Winning Rapper and Creative Director Wretch 32 on Unlocking Creativity
We sat down with the rap legend and author for a masterclass on harnessing your creativity.
Envision's Co-Founder Josh Wendel on How To Build A Truly Sustainable Festival
We interviewed the person behind Costa Rica's Envision, the greenest festival on the planet.
Creators in Session is by Easol - the all-in-one platform for experience creators to run and grow their business. Founded in 2016 by Ben and Lisa Simpson, after 15 years running festivals including Europe's largest snow sports festival Rise -
Easol is the dream platform they wanted for
their own experience business putting creators
back in control.
Easol gives event organisers complete ownership over their data, ticketing, resale, brand reputation and customer journey.
Mem, Head of Brand, Event Horizon/Afro Nation
Easol makes our marketing more agile
"Our old platform didn’t give us any say on how we wanted to manage our marketing or control our data. With Easol, that’s in our hand and the choices are endless - we’ve barely scratched the surface of what we can do with that power."
Charlie, Head of Finance, Meadows In The Mountains
With Easol we sold out accommodation in 24 hours
"We've sold more tickets, accommodation options and extra experiences, and as a result achieved significantly more revenue with Easol than any other platform in the 10 year history of our festival."
Suzi, Head Of Commercial, Secret Garden Party
Easol’s intuitive and easy to use
"It's incredibly helpful to be able to see everything and to be able to provide a better customer experience when everything's in one place."
Marjana, Founder, Oasis: Into The Wild
The Easol team do an amazing job of being accommodating
“Even with the subscription fee, the customer service I get from the Easol team is extremely valuable to us."
Kyle, Director, Mako Moco
Easol will help us dominate just about any marketplace
“Having our systems integrated, having everyone trained in the same software in one spot, having all the information, the inventories, and on and on all together - it's where we dreamed about being years ago."
Luke, Founder, El Dorado
Easol made us feel like their most precious client
“The team were really attentive when we were building our website- it was very easy to get a response, with a quick turnaround.”