Add Everything: Unlocking new revenue streams

This week we took the show live, with a special edition of Creators in Session held for you, our community at our very own Easol House in Hackney, London. Hosted by Easol Co-Founder and CEO Ben Simpson, we invited three Experience Creators from the worlds of festivals, music and location-based entertainment, to break down how you can deepen customer loyalty and grow your business by expanding your offering. 

We’re joined by Jamie Thomson, Director of snowsports and music festival Rise, who explains how his festival has grown from strength to strength since diversifying the festival’s revenue streams. 

Also on the panel we had Dawn Farrow, a sales and marketing expert, who specialises in promoting and driving revenue for IP brands looking to build out immersive experiences - like Batman, Friends and Formula One. 

Myradh Cormican meanwhile, brings us the artists perspective, gained from her role as Head of strategic partnerships and digital at FRAME artists, where she supports top electronic music acts like Chase & Status and Patrick Topping in finding new ways to connect with their communities, including creating their own experiences.