Superfly: Leading experiential for the world's biggest brands

This week's masterclass explores what goes into producing experiences for some of the world's biggest brands. Tune in as Easol's Co-Founder, Lisa Simpson, talks to experiential agency Superfly's Executive Vice President, Lauren Guss.

At Superfly, Lauren is a master conductor of experiences, leading the planning, execution, and team management of events like BravoCon, The New York Times Food Festival, and the Netflix Is A Joke comedy festival. She first earned her stripes as an intern for Bonnaroo, the leading U.S. festival founded by Superfly — which, along with Outside Lands, sets the tone for the cutting-edge work they do in the experience space.

In this episode, Lauren shares how experiential has evolved, from "marketing dollars into revenue generation," and what the world's biggest brands are now seeking in this space.

Included in this episode:

• How Lauren balances micro- and macro-level decisions when producing an experience
• How the experiential space has evolved
• What skills are needed to communicate effectively across teams and structures during complex builds

Listen in and discover how to create experiences with the world's biggest brands.