Rise: Marketing your festival 365 days a year

Our first ever ‘Tactics’ episode comes courtesy of Jamie Thomson and Lizzi Pepper, Festival Director and Head Of Operations at Rise Festival. The music and snowsports festival started in 2014 by Easol’s Co-Founders Ben and Lisa Simpson with their partner Will Habergham, attracts thousands to the French resort of Les Deux Alpes every December. 

Marketing the event comes laden with challenges, from the time of year it takes place through to the hurdle of convincing many first time-skiers to book a ski holiday, but the resourceful team at Rise have converted these difficulties into an asset. Here they share their tactics for bucking seasonality, and marketing your festival 365 days a year.  

Included in this masterclass:

• How Rise Festival hacked their sales cycle

• How you can plan to capture killer content at your event 

• Why using marketing personas isn’t always the best strategy 

• How you can turn your fans into your biggest asset