Afro Nation: How to stand out in a crowded festival market (VIDEO)

Welcome to the first episode of Creators in Session: a masterclass series by Easol. The festival industry is growing and changing at a rapid rate. In this episode Easol Co-Founder and Chief Creative Officer, Lisa Simpson, interviews Obi Asika, Artist Agent to artists like Chase and Status, Marshmello and Wiz Kid and Co Founder of the world’s largest Afrobeats festival, ⁠Afro Nation⁠. The series kicks off with lessons in how to stand out from the crowd in a busy festival market, as Obi shares his story on building one of the world's fastest growing festival brands.

Included in this masterclass:

• Obi’s journey from Drum and Bass Promoter and Artist Agent to Afrobeats festival founder
• From idea to reality: the origin story of Afro Nation through to experiencing hyper-growth today 
• The driving factors behind the brand’s success and popularity
• The importance of representing and celebrating your brand’s community