Trippin: Building authentic brand partnerships

In 2024, brand partnerships are everywhere - you’ll see them in your favourite films, on your social media feeds and of course at our experiences.  

In a constantly changing economic environment, brand partnership revenue has even now become the primary source of income for some experience creators. This support however, doesn’t come easily - and what brands request in return, can often in fact leave experience creators feeling shortchanged. 

Today’s guests, Sam Blenkinsopp and Natalia Christina - Co-Founder of Trippin and Managing Director of their creative agency All Corners, break out their playbook for building authentic brand partnerships with our Co-Founder Lisa Simpson. 

Trippin has grown from a Facebook group for travel recommendations started by Sam and his Co-Founders Kesang and Yasmin, into a global content-platform powered by a diverse community of cultural pioneers and taste-makers sharing their local recommendations. Brand attention soon naturally flowed, and the platform went on to collaborate with the likes of Nike, Adidas, Versace, Tate Modern and the V&A, eventually leading them to set up their own creative agency, All Corners.

Included in this masterclass: 

• How to select the right brand partner for your experience 

• Assessing what value you hold in this space as a creator

• Why brands are attracted to experiences with history and legacy 

• The key to a successful creative partnership